Promote Your Pack!

Flyers, Media and More!

Let people know what you’ll do ... share your list of fun activities. This leads families to you, when you have a list of your Calendar of Fun Activities, get it out there!  Empower a team of parents to be New Member Coordinators – they can be a big help in letting people know what your unit is doing.

Flyers with Pictures and Information are great (both as handouts and shared online by email and through social media), and you have many choices for ideas about fun activity flyers you can share that will get attention, look at these:

  • A wide variety of National materials are at the Marketing and Membership hub at ScoutingWire
  • Make your own flyers with your own pictures of your own Scouts and your own activities, but be sure to receive written authorization from those Scout’s families (directly or as a sign up for the event, or in the release signed by parents on Part A the current BSA Health and Medical Record), and never list a Scout’s full name, first names only (or no names). 
  • Suggestions about flyer content and design are here from the BSA Marketing Team.

It is OK to make your own flyer with words and images that reflect well on Scouting – as one Cubmaster reported:

our best recruiting year was the year when a Council flyer had pictures of our kids having fun ... other kids said ‘hey, I know those guys!’ and were much more interested in joining. Our Scouts were really eager to hand out ‘their’ pictures and tell their stories – then, the next year, nobody knew the kids in the flyers, and nobody was interested in them” 

If you need the Volunteer Service Center to do printing, you can either send them the flyer that you prepared, or have them create a flyer with information you provide on the attached resource request form for flyers, posters, yard signs and more – just complete that resource request form and send it to your District Professional. 

Hard Hand Outs and Soft Media: 

There are lots of pieces to promote your Pack – pick all you like. 

  • Hard Hand Outs
    • The Atlanta Area Council can provide your Pack with the following to support your Recruiting:
      • Yard Signs
      • Tri-Fold Brochures 
      • Peer to Peer Cards
      • “Standees” 
      • Stickers
    • You may be able to get your Pack’s news in the local “hard” newspaper
      • Many organizations love content – whether newspapers or community groups or churches, schools, etc. give them content they can use quickly, examples of Media Releases are attached that could be used and adapted to fit your unit or event. 
  • Soft Media

A free, easy for your families to share, and can go viral. Soft media can be used to share your flyers that have your calendar of fun activities. Possible routes that don’t involve printing and delivery include:

  • Websites 
    • Pack Website
    • School Website
    • Church Websites
    • Local community websites (neighborhood, town/city, local news like, and more)
    • District Website
  • Email Blasts 
    • Pack email lists of actual members and “maybe” members 
    • School Email Communications
    • Local Church email blasts 
    • Local community email lists (many neighborhoods have Yahoo or other email listservs)
      • Not everyone is on email your Pack might use GroupMe, WhatsApp, Slack, use that in addition to email
  • Social Media – where do your families live and share online? Facebook, Instagram, Pinterest, Twitter, Blogs, YouTube, Evite? Other sites?
    • Be where your families live, and empower your families to share with their friends and their groups
    • See the BSA Social Media Playbook for tips, and the Social Media Guidelines
    • “Like” the Atlanta Area Council Facebook page, your District page other Scouting pages, and follow Atlanta Area Council Tweeter and Instagram pages. 
      • Leaders: don’t do it all yourself other parents should use these Social Media sites too, so they can share Scouting stories on their feeds let their friends wonder “what is this Scouting thing all about?” and “how can I join?
      • If your Pack Families find and share items as they follow Scouting sites, it helps your Pack. 
  • Pin Pointers – 

Photos and Videos (Tell and Show): Using soft media and social media, your Pack Promotion can take off, because you don’t just “tell” people about your Pack, you “show” them. 

Photos and Videos are best – they show what your Scouts and Families do. 

Use photos wisely:

Take a lot, but share the best ones. 

  • Check out Pack 1486 in Roswell and their YouTube about 101 Things You Can Do In Cub Scouts.
  • You’ll love those at the end of the year for your Blue & Gold Banquet, and then again when you share it with School, Church, Neighborhood, Social Media and more

How About Videos too

You might want to show what Scouting is and post or send some videos about Scouting through your favorite devices and media. 

Keep your families “in the know”

Part of your onboarding of new families you should be sure that you communicate with all families about upcoming events, and about how your Pack operates. Families will want to know things like “when’s the next event?” and “what do I need to buy?” and “how does this Pack run?”, so having some source of information – whether website or Pack FAQ guide or calendar and contact list or all of those options – is essential. 

Automatic National Emails are Sent to New Members

Pack Leaders need to know that National is sending information to your new members, so you probably want to follow on right after a new member joins to be sure your families know about your Pack and how it operates: see this June 2019 Blog that describes emails that the National BSA will send all new members.  More tips:

  • The first email for those who register online through is a “Welcome” email
  • The second email is drafted by the Pack inside so be sure you have a concise message, and link to any website that will give more families more information about your Pack.
  • The third email is a “Gear Up” email, with a ScoutShop link to the Uniform and Handbook for the youth and a link to find a Scout Shop. 
  • Those who register with a paper application will get a combination of the first and third – “Welcome and Gear Up”.

What Do These Automatic National Emails Mean for your Pack? 

If your Pack does anything that is different from what is in those messages, you need to quickly let new families know. 

  • Common “local” adaptations might include messages like:
    • you don’t need to buy a handbook, because we’ve already bought handbooks, paid for out of Pack Dues”.
    • don’t worry about buying all of the uniform parts – we’re an ‘above the waist’ Pack, so the shirt will be enough” 
    • don’t buy the Pack numbers … we have a custom Pack Number patch” or “don’t bother buying ‘den numbers’, because we let our Dens use ‘den names’ and don’t worry about those ‘den number’ patches