Every Scout should learn the value of hard work and earning their own way. The popcorn sale is the perfect opportunity to teach this valuable life lesson and fund the most exciting year of Scouting ever. Over 70% of the popcorn sale support your programs and local Scouting! The Atlanta Area Council does all the pre-work to set up the sale, eliminating the need for your Unit to research opportunities, calculate returns on sales, create sales and promotional materials, manage a relationship with a vendor, etc. The popcorn sale also helps the council raise money for summer camps, offering more extensive training for our volunteer leaders and members, and creating new and exciting programs for your Scouts.
Scouts gain confidence, salesmanship and communication skills, and a sense of accomplishment. The popcorn sale is not just about selling popcorn; it’s also about promoting Scouting and the Scouting ideals!
How to Sell Popcorn
There are three different ways to sell Popcorn as a unit.
- Show and sell is a direct sale that takes place outside of a local business, where Scouts interact directly with community members and encourage them to buy popcorn.
- Take order is an order and fulfillment process that takes place in your neighborhood, where Scouts go door-to-door and ask for popcorn orders that are fulfilled at a later date.
- Online sales are also available and can be used to raise funds for your unit no matter where the customer is located.
Show and Sell
If your unit is engaging in a Show and Sell, you will need to first identify a local business where you can sell. Your unit should order their inventory by the show and sell deadline. You may sell the product however you see fit. Any unsold product may be used to fulfill Take Order sales, but may not be returned to the council.
If your unit is engaging in a Take Order Sale, you will need to get order forms for your Scouts at the Popcorn Kickoff. There are four popcorn kickoffs during the summer, so feel free to choose the one that is most convenient for your Unit Kernel. Your Scouts can take orders until their unit's deadline when all order forms must be turned in to the Unit Kernel. The Unit Kernel enters these orders into the online order system by the Take Order deadline.
The easiest way to sell Popcorn is Online. Just go to Trails-End.Com and register for your Scout’s personal Online Selling Page or Login and update your Scout’s information if you have sold Popcorn Online before.
The Popcorn Selling Cycle
The Annual Popcorn Sale runs from June to December each year. Unit Kernels are trained in June and invited to Council Kickoffs in July. Units should hold their kickoffs and begin selling in August, with sales wrapping up in October. Prizes and recognition are ordered in November and December.
Unit Popcorn Kernels
A Unit Popcorn Kernel encourages Scouts in the unit to participate in the popcorn sale and acts as a liaison between the unit and the council throughout the popcorn selling process.
Trail's End Popcorn Scholarship Program
Any Scout that sells over $2,500 in popcorn in a single year can have 6% of their sales placed in a scholarship fund along with 6% of their sales for all subsequent years.
Click here to learn more about how the scholarship program works.
The rest is up to you!