Volunteer Resources for Marketing & Public Relations 

As you know, nothing beats telling the story of Scouting or being recognized for something good. The idea of people seeing your image or knowing what you have accomplished is a surefire way to get others to support you and your cause. But how can Scouts use this to your advantage? It’s very simple and a matter of knowing who to talk to, what to say and when to say it. The following links will help you get your unit's or district's name and image out in the media, increase exposure for your activities and raise awareness. Whether it’s for the upcoming popcorn sale or a trip to camp, the community will enjoy knowing what your Scouts are doing. In most cases, they will want to assist in your many endeavors and help bring more boys to Scouting. If you have a specific PR request of the Council, please contact Jeff Fulcher at jfulcher@atlantabsa.org.   

Guides to Public Relations & Marketing


Unit Public Relations Brochure The BSA Brand Identity Guide
Unit Public Relations Guidebook Talent Release Form
Scouting on the Internet Guidelines  Advice for Unit Websites

Press Release Templates

How to Write a Press Release    
Cub Scout Recruitment Template Cub Scout Day Camp Template

Eagle Scout Template       

Pinewood Derby Template



Promoting Your Unit and Activities


Ways to Promote Scouting in Your Community  
Activity Flyer Templates